The debate over dealership data: Coming to your statehouse soon

One of the key issues that will be discussed in state legislatures around the country this year involves the ability to protect and integrate the data that dealerships gather and maintain in the course of their business operations. While these issues have been debated for years, they are becoming increasingly critical given the explosion in the volume and sensitivity of the information dealers obtain from consumers and increasingly from their vehicles. Meanwhile, dealers are growing frustrated as they face artificial market constraints.