Tasca family lives the 'win on Sunday' philosophy

ZMAX DRAGWAY, Concord, N.C. The Tasca family of auto dealers claims its founder conceived the slogan "Win on Sunday, sell on Monday." It neatly sums up the business case for why dealers and automakers race. "It's a phrase my grandfather coined in the early days of the team," said Bob Tasca III as he got ready for qualifying runs at the zMAX Dragway here late last month.Tasca, 41, is a vice president of Tasca Automotive Group in Cranston, R.I. Following family tradition, he races a 10,000-hp-plus nitro funny car for the Tasca Racing team. It goes from zero to more than 300 mph in less than four seconds. Bob Tasca Sr., who died in 2010, founded Tasca Racing in 1962. Whether the Tascas invented the Sunday-Monday saying or just popularized it, the family works hard to promote the Tasca brand through racing. Tasca Automotive Group owns eight new-vehicle dealerships in Rhode Island, Massachusetts and Connecticut. It has Ford, Lincoln, Mazda, Volvo, Chrysler-Dodge-Jeep-Ram, Nissan, Buick-GMC and Chevrolet franchises. It also operates a commercial truck dealership and a regional wholesale and retail parts business. Bob Tasca III said the dealership group uses social media, billboards and TV commercials to tie Tasca Racing to the retail business.

Tasca family lives the 'win on Sunday' philosophy

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