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Nissan's market share strategy
Steps taken by Nissan North America to operate at a bigger volume
- Portfolio: A more appealing Sentra, Altima; more compact crossovers, including the Rogue, sourced from 3 factories
- Organization: More sales regions with more field staff and more local authority on inventories, advertising
- Marketing: More effort to look beyond general market preferences for buyers
- Customers: Dealers encouraged to improve customer satisfaction and build service
NASHVILLE -- For Nissan North America to claim a 10 percent U.S. market share, it first had to turn itself into a company that was capable of achieving a 10 percent share.
