Retail

Bernie Moreno's unexpected U-turn

"In some of the [nonluxury] volume brands, you're chasing these crazy figures. That's the way those brands are built, and you have to have a culture that is centered around that. We just don't do that stuff well." -- Bernie Moreno, president, Bernie Moreno Cos.
March 20, 2017 05:00 AM
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Moreno's moves
Last year, mega-dealer Bernie Moreno decided he wanted to sell luxury brands only, so he sold most of his volume-brand stores. Stores sold
  • Airport Acura (Cleveland)
  • Airport Mini (Cleveland)
  • Airport Nissan of Cleveland
  • Kia of Streetsboro (Ohio)
  • Nissan of Streetsboro (Ohio)
  • Volkswagen of Streetsboro (Ohio)*
Stores owned
  • Airport Infiniti (Ohio)
  • Buick-GMC of Beachwood (Ohio)
  • Cleveland Motorsports**
  • Infiniti of Akron (Ohio)
  • Infiniti of Beachwood (Ohio)
  • Infiniti of Coral Gables (Fla.)
  • Mercedes-Benz of Burlington (Mass.)***
  • Mercedes-Benz of Fort Mitchell (Ky.)***
  • Mercedes-Benz of North Olmsted (Ohio)***
  • Porsche of North Olmsted (Ohio)
*Sale pending **Sells Aston Martin, Maserati and Rolls-Royce ***Also sells Sprinter and AMG

As a kid, Bernie Moreno "hated" car dealers and never wanted to be one.

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