If you could, would you?
Source: DealerRater survey of 7,184 dealership visitors conducted Jan. 17-23 on behalf of Automotive News
| Here's what a survey found consumers felt about doing more of the vehicle purchase online. Percentages exclude respondents who said they were at a dealership for service, not to buy. Q: Based on your most recent experience buying or leasing a vehicle at the dealership, which best describes your sentiment? | |
| HOW MUCH COULD HAVE BEEN DONE ONLINE | % OF RESPONDENTS |
| "All of the process" | 5 |
| "Most of the process" | 15 |
| "Some, but not most" | 80 |
After years of forecasts that the Internet would revolutionize auto sales, auto industry leaders say dealerships are within a year or two of being able to complete an entire vehicle transaction online. That includes pitching finance and insurance products and getting electronic signatures on key documents. There are even online leasing apps popping up, too.
