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FCA dealers can't 'overreact' to leveling market

AUTOMOTIVE NEWS: Are inventory levels a concern? JON GRAY: If you ask most dealers, I think it's always a concern — too much,or too little; the right mix, or not the right mix? As the industry levels off, I know that there are dealers all over the country determining perhaps with more urgency what is the appropriate [inventory] level to stay aggressive in a very strong market, but maybe with just a little more focus.
LP
By:
Larry P. Vellequette
January 28, 2017 05:00 AM

Jon Gray has been a dealer in Orange County, Calif., since 2000, though his family has been selling Chrysler and Jeep products for over 30 years. As owner of Orange Coast Auto Group, Gray has three stores selling Chrysler-Jeep-Dodge-Ram, Alfa Romeo-Fiat and Nissan, all in the Los Angeles suburb of Costa Mesa.

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