DETROIT -- Ford Motor Co. is attempting to cash in on two popular segments with a pair of historic nameplates as its Ranger midsize pickup and Bronco SUV return to North America later this decade.
The Ranger will debut in 2019, while the Bronco will come in 2020, Ford said Monday. Media outlets first reported the vehicles’ return more than a year ago.
Production of the Ranger will begin in late 2018 at Michigan Assembly Plant next year. Ford did not specify when Bronco would return, but confirmed it will also come to Michigan Assembly Plant. They replace the Focus and CMax.
Focus production is moving to Ford’s plant in Hermosillo. Ford has not announced plans for the C-Max.
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city.”
The Ranger was last sold in the United States in 2011, but the company continues to build and sell the midsize truck globally. Ford discontinued the Bronco in 1996.
