None
Higher grade
| GMC's average transaction prices have been climbing steadily. | |
| YEAR | ATP |
| 2013 | $36,398 |
| 2014 | $40,173 |
| 2015 | $41,418 |
| 2016* | $42,621 |
| *through June | |
| Source: J.D. Power and Associates | |
DETROIT -- In March 2015 GMC chief Duncan Aldred planted one of the industry's most ambitious stakes in the ground: a goal to grow the General Motors truck brand's market share by two-thirds over a decade, to 5 percent from about 3 percent.
