Cars & Concepts

How the Grand Cherokee became a Jeep

Why buy American Motors? Chrysler CEO Lee Iacocca said Jeep "is the best known automotive brand name in the world."
June 19, 2016 05:00 AM

The Last American CEO, a new book co-authored by ex-American Motors CEO Joe Cappy and former Ford and Chrysler public relations chief Jason Vines, describes Chrysler's acquisition of AMC from Renault in 1987 -- a momentous deal largely because then-Chrysler CEO Lee Iacocca got his hands on Jeep.

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