Nissan's rise
U.S. rank of import automakers by market share, compared with April 2011, the first month of the fiscal year in which Nissan set its goal to be No. 2 in the U.S.
| March 2016 | 1-month market share |
| 1. Toyota Motor Sales | 13.80% |
| 2. Nissan North America | 10.30% |
| 3. American Honda | 8.70% |
| 4. Hyundai-Kia | 8.40% |
| April 2011 | 1-month market share |
| 1. Toyota Motor Sales | 13.80% |
| 2. American Honda | 10.80% |
| 3. Hyundai-Kia | 9.40% |
| 4. Nissan North America | 6.20% |
LAS VEGAS -- A funny thing happened to Nissan on the way to succeeding at its U.S. business plan.
