AutoNation's website retooling pays off

AutoNation CEO Mike Jackson says the shift to a transactional, homegrown website was years in the making. The IT department has grown from two dozen people to 250. “Our sales have gone through the roof,” he said.

October 12, 2015 05:00 AM

FORT LAUDERDALE, Fla. -- AutoNation CEO Mike Jackson says he's starting to see consistent payoff from the $200 million technology and branding bet the company placed on using its own website to sell cars online rather than third-party shop-ping sites.

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