Big data is information generated in amounts so large that traditional techniques cannot be used to analyze it.
As the technology to process data has improved, the auto industry can apply new information throughout a vehicle's lifetime, saving time and money.
For instance, a manufacturing plant can analyze pressure readings and other sensors from machines to anticipate problems and avoid production delays. As in-car connectivity improves, drivers can be alerted in advance to maintenance issues.
Shawn Nelson, a senior solution architect for Computer Sciences Corp., said applications can range from advertising to targeting vehicle recalls. Possibilities could go as far as receiving coupons in your car for a specific store as you pull into its parking lot.
“It's like the moon launch,” Nelson said. “The concept is way out there, but there's value, and it's possible.”
Ford Motor Co. is trying to take the guesswork out of dealership inventory ordering, using advances in big data technology to offer its stores sophisticated recommendations for their orders.
