GM banks on Transformers IV to reboot Chevy's China sales

Transformers has melded the summer popcorn spectacle with U.S. car culture in a way that has resonated in China, where its middle class has been fueling the world's largest auto market. Ed Welburn, GM's head of design, said he's noticed the Transformer logo on Chevys while riding through Shanghai. (GM)

By:

Tim Higgins Anousha Sakoui John Irwin

June 29, 2014 05:00 AM

With "Transformers: Age of Extinction" in theaters, General Motors is betting on the latest installment of the alien-robot saga to help jump-start Chevrolet sales in China.

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