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Mini, beloved by Chinese women, seeks a few good men

Almost 80 percent of Mini owners in China are women, the highest level among any car brand, J.D. Power & Associates estimates. (BLOOMBERG)
AH
By:
Alexandra Ho
June 21, 2014 05:00 AM

SHANGHAI -- How much do women in China love BMW's Mini? Perhaps a bit too much for Mini's comfort. Almost 80 percent of Mini owners in China are women, the highest level among any car brand, J.D. Power & Associates estimates.

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