Finance Insurance

Chrysler Capital offers perks for dealers' loyalty

Kelleher: Sticking with Ally's program
April 14, 2014 05:00 AM
Asking loyalty

Chrysler Capital's dealer-loyalty program offers perks in exchange for a chance to win every customer loan.
Privileges Requirements
  • Higher flat fee -- an additional $100 for a standard, nonsubvented contract
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  • Submit 100% of finance applications on new and used vehicles to Chrysler Capital
  • Up to 75-month financing across consumer credit tiers
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  • Go with Chrysler Capital whenever financing is within $500 of most-profitable lender offer
  • Up to $1,000 in additional loan availability for F&I products
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  • Maintain requirements on average over 3 months
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    Source: Chrysler Capital

    Chrysler Capital has launched a dealer-loyalty program that offers participants longer car loans and lower rates but requires them to get a quote from Chrysler Capital for every customer loan.

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