William ChergoskyCalty Design Research
"You don't want to overthink it. It's not superintellectual. You want to appeal to the inner 12-year-old. If you don't feel it, throw it out."
Editor's note: The inner sanctum of an automaker's design studio is as classified as a top-secret government spy shop. Even many top executives aren't allowed inside, much less civilians or the media. But after months of negotiations, Toyota Motor Corp. allowed Automotive News inside its Calty design studio in Newport Beach, Calif., to track the development of the FT-1 concept car. This is the story.
