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Seat boss bullish on brand's surge in Europe

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January 07, 2014 05:00 AM

Money-losing Spanish brand Seat will miss its target of making a profit in 2013, but positive signs are increasing for the Volkswagen Group subsidiary. Seat's global sales grew 11 percent to 324,500 cars during the first 11 months last year. Europe accounted for more than 80 percent of those sales. That number would worry most auto bosses given the region's six-year slump, but Seat President Juergen Stackmann sees great potential for growth in the region. Stackmann, who took over Seat in May 2013, explained why he's bullish during an interview with Automobilwoche Editor Guido Reinking and Reporter Pia Krix. Automobilwoche is a sister publication of Automotive News Europe.

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