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Executives

He put Toyota in the spotlight, but Eiji Toyoda fled the limelight

Two former Tokyo bureau chiefs for Automotive News, Richard Johnson and James Treece, reflect on Eiji Toyoda’s impact on Toyota and an industry. Toyoda died Sept. 17 at the age of 100.
JB
By:
James B. Treece
September 23, 2013 05:00 AM

Eiji Toyoda made the Toyota Motor Corp. into a powerhouse.

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