Meet the design boss
Name: Steve Mattin
Title: AvtoVAZ Design Director
Age: 48
Main challenge: Giving Lada the same design impetus that Peter Schreyer achieved at Kia.
AvtoVAZ, maker of Lada, Russia’s top-selling brand, hired former Volvo styling chief Steve Mattin in 2011 to transform the marque’s dull designs. AvtoVAZ plans to revitalize its product lineup starting in 2016 with new models developed with Renault-Nissan, which is taking a controlling stake in the automaker. Mattin says these cars will look simple and robust but must also excite potential buyers. He spoke with Automotive News Europe Correspondent Anatoly Medetsky in Moscow.
