For Chrysler, 300 SRT8 key to luxury inroads, fatter margins

With a sticker price that can top $60,000 and a souped-up Hemi engine that cranks out 470 horsepower, the 300 SRT8 and its fatter profit margins are key to Chrysler Group's efforts to close the profit-margin gap with U.S. rivals.

By:

Mark Clothier Craig Trudell Keith Naughton

March 24, 2013 05:00 AM

DETROIT (Bloomberg) -- Chrysler Group, for all its improved performance lately, doesn't sell a lot of luxury cars to wealthy aficionados of German sports sedans.

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