Future Product

Lincoln aims its new look at younger luxury customers

Lincoln has promised seven new or refreshed vehicles by 2015, including the MKZ, shown at the New York auto show.
BW
By:
Bradford Wernle
August 20, 2012 05:00 AM

Ford's luxury brand is at a crossroads. Sales have dwindled along with an aging owner base. Lincoln has decided its salvation rests with a new breed of younger luxury customers and has designed future vehicles with those customers in mind.

Staying current is easy with newsletters delivered straight to your inbox.