Larry Morgan
Age: 68
Company: Morgan Auto Group
Dealer since: 2005
Dealerships: 11 (Buick-GMC, BMW, Ford, Honda, Lamborghini, Mini, Mitsubishi, Toyota) in Florida
Annual total sales: 6,749 new and 5,160 used in 2011
Quote: "I spent a lifetime trying to figure out how to draw customers from car service departments to my Tires Plus stores. Now I'm trying to figure out how to get service customers out of those independent repair facilities back to my car stores."
Larry Morgan, CEO of Morgan Auto Group in Tampa, Fla., became a car dealer seven years ago after selling his 600-store tire and auto-service business.
