CategoryExecutives

Volvo's goal: Conquest more luxury-vehicle buyers

AUTOMOTIVE NEWS: What does Volvo want to be? JOHN MALONEY: For a period of time there was a question: Is Volvo going to play in the top luxury level? Is it going to be a premium brand? We have made that decision globally that our mission is to play at the top level over time, by the end of the decade in 2020.
DT
By:
Diana T. Kurylko
May 14, 2012 05:00 AM