Volvo's goal: Conquest more luxury-vehicle buyers

AUTOMOTIVE NEWS: What does Volvo want to be? JOHN MALONEY: For a period of time there was a question: Is Volvo going to play in the top luxury level? Is it going to be a premium brand? We have made that decision globally that our mission is to play at the top level over time, by the end of the decade in 2020.

DT

By:

Diana T. Kurylko

May 14, 2012 05:00 AM

John Maloney, 50, was Volvo's top U.S. marketing executive before being named CEO of Volvo Cars of North America in January. He takes the helm as Volvo adapts to its new Chinese owner, Zhejiang Geely Holding Group, and prepares to move further upscale.

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