CategoryRetail

Dealer's 'huge!' commercials get into people's heads

At 6 feet 4 inches and 270 pounds, dealer Billy Fuccillo commands attention — even before he raises his arms and bellows about "huge!" deals and "huge!" savings in TV spots that air around the clock in Florida's Fort Myers-Cape Coral market.
LC
By:
Lindsay Chappell
April 16, 2012 05:00 AM