Retail

Metro D.C. dealer finds a Volt sales formula

Suburban Washington Chevrolet dealer Harry Criswell, left, and marketing manager Neil Kopit attracted early Volt buyers with a multimedia marketing effort.
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By:
Jesse Snyder
February 27, 2012 05:00 AM
Criswell Chevrolet

Location: Gaithersburg, Md. (metro Washington)

Founded: 1972

Owner: Harry Criswell

Volts sold since December 2010: 80

Criswell Chevrolet in suburban Washington has been selling Chevrolet Volts as fast as dealer Harry Criswell can lay his hands on them.

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