Retail

Mercury loss threatens smaller dealers: If customers leave, mergers could follow

Lincoln-Mercury dealers who don't get Ford franchises will need stronger Lincoln sales to make up for the loss of Mercury. Ford Motor Co. plans to add a compact vehicle as it extends the Lincoln lineup.
DD
By:
Daniel Duggan
June 07, 2010 05:00 AM

DETROIT -- Local Lincoln-Mercury dealers are putting a positive face on news that Ford Motor Co. will discontinue the Mercury line -- as they prepare to fight for as much as half of their existing sales.

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