The incorporation
Name: General Motors Co.
Date: Sept. 16, 1908
Place: Jersey City, N.J.
Interim directors: George E. Daniels, Benjamin Marcuse, Arthur Britton.
A month later, new officers took over: William M. Eaton, president; William Crapo Durant, vice president; and Curtis R. Hatheway, secretary
Source: GM, Billy Durant: Creator of General Motors by Lawrence R. Gustin
"Get a horse!" the crowd taunted.