Executives

Can't tell the Pontiacs from the Buicks? That's a problem

Fortune magazine's Aug. 22, 1983, cover
AW
By:
Amy Wilson
September 14, 2008 05:00 AM
Rebadge rundown

Some notable badge-engineered groupings in GM's history

• Cadillac Cimarron/Chevrolet Cavalier

• Chevrolet Celebrity/Pontiac 6000/Buick Century/Oldsmobile Cutlass Ciera

• Geo Tracker/Suzuki Sidekick

• Cadillac Escalade/GMC Yukon Denali

• Chevrolet Cobalt coupe/Pontiac G5

There they were, lined up on the cover of Fortune magazine's Aug. 22, 1983, issue: General Motors' new mid-sized cars. The group of four — the Chevrolet Celebrity, Pontiac 6000, Buick Century and Oldsmobile Cutlass Ciera — made a striking statement.

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