Executives

Pete Estes brought his 'attaboy' attitude to GM's presidency

Pontiac General Manager Pete Estes in 1962 with the 8 millionth Pontiac
RA
By:
Ronald Ahrens
September 14, 2008 05:00 AM
Pete Estes: Key dates

1916: Born in Mendon, Mich.

1934: Enrolled at General Motors Institute and joined GM Research Laboratories as co-op student

1956: Pontiac chief engineer; part of Knudsen-Estes-DeLorean team that revived Pontiac.

1961: Pontiac general manager; led Pontiac to No. 3 in sales in 1961-64

1965: Chevrolet general manager

1969: Group vice president for automotive divisions

1972: Executive vice president in charge of operations staff and member of GM board

1974: GM president and COO

1981: Retired; died 7 years later

Elliott Marantette Estes, the future president of General Motors, spent his first year after high school churning butter for $3.20 a day at the Constantine (Mich.) Co-Operative Creamery.

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