CategoryExecutives

TV auto ads shift to online, mobile venues

Audi’s Scott Keogh said the automaker’s Super Bowl commercial helped meet its goal of getting “into the conversation in a much bigger way.” He says Audi plans a similar TV strategy for the U.S. launch of the redesigned A4 sedan, shown.
MC
By:
Mary Connelly
April 14, 2008 05:00 AM

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