ADESA pushing hard for 50% gain in market share

ADESA wants to boost its share of the U.S. auto auction market from about 20% in 2007 to 30% within 5 years. To that end, ADESA has

-- Changed its management team and corporate culture

-- Upgraded its online technology

-- Brought work in-house and standardized practices at its 59 auction sites

-- Named a panel of commercial customers to advise ADESA and monitor its progress