Rob Cochran
Age: 38
Dealer since: 1987
Dealerships: #1 Cochran sells Pontiac, Buick, GMC, Isuzu and Saturn in Robinson Township, Pa.; and Pontiac, Buick, GMC, Cadillac, Saab, Hummer, Saturn, Hyundai and Infiniti in Monroeville, Pa.
Average monthly Saturn sales: 125 new, 250 used
Quote: "They need to come across as somebody who's serious about making world-class product. They need to wrap that in with the best ownership experience in the industry."
Top 3 issues
1. Get products that appeal to target market
2. Get marketing support
3. Strengthen key Saturn characteristics: sales process, ownership experience
After years of squeezing as many sales as possible from a two-car lineup, Saturn dealers find that things are looking better.