Audi News
The Audi Q5 is the German brand’s top-selling vehicle in the U.S. but is also a prime example of how Donald Trump’s reordering of global trade is wreaking havoc on automakers.
VW, BMW and Mercedes will unveil EVs and concept cars in an effort to recapture relevance in the world’s largest and most volatile auto market.
Audi says it has over 37,000 vehicles in dealership and available port stock that are not impacted by an added import fee and are available “to sell to customers.”
Luxury brands have grabbed a larger share of the U.S. new-vehicle market in recent years as affluent households maintained spending, though tariffs will push prices further out of reach of consumers.
The VW Group subsidiary expects to get its entry EV on the road in 2026 instead of 2027 with help from a software collaboration with Rivian.
Production of the premium midsize SUV is expected to peak this year at 105,120.
Audi has refreshed the high-performance version of its smallest sedan for the 2025 model year.
The new brand, developed with partner SAIC, is targeting younger tech-savvy customers in a bid to win back customers from Chinese competitors.
BMW, Mercedes and Audi are seeking ways to bypass Trump’s punishing 25 percent tariffs on Canada and Mexico.
Audi will launch 10 new PHEVs this year as part of its strategy to keep its powertrain offerings diverse while the market for battery-electric cars remains slow.
