Trading multi-year design cycles for on-demand features and experiences

With technology innovation far outpacing the average vehicle design cycle, automakers are faced with a complex challenge – determining which features to integrate in vehicles today to meet continually shifting consumer expectations three to five years from now. So, while technology creates an exciting opportunity to pull ahead of the pack, investing time and resources in a design can be daunting. But it doesn’t have to be. When equipped with ultra-fast connectivity and robust processing power, vehicles can be continually redefined through software – giving automakers the ability to create and own the in-vehicle experience like never before.