Three steps to adapting to constant change in automotive marketing

To state the obvious, the automotive landscape is changing. Ongoing challenges like inventory shortages sparked by the chip shortage make it hard to know if dealers will be able to serve their customers how and when they want. Additionally, consumers’ approach to purchasing vehicles continues to evolve as more and more of the process goes digital. These dynamic force marketers to constantly reassess their strategies in an effort to quickly adapt. Of course, adaptation and change have always been part of the marketing environment, but in recent years, the pace at which this change occurs has rapidly increased.