Marketing tips for electric cars and alternative-fuel auto advertisers

From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many US households. About 40% of new vehicle shoppers are considering purchasing an EV within the next 12 months.¹ With the rise of pioneers and challenger automakers, incumbent automakers are off to the races to have fully electric cars available. As more automakers enter the EV space, competition in the industry has grown to new heights. Here are some ways automakers can stand out with their EV marketing.