Software-defined vehicles (SDVs) represent both an enormous opportunity and an enormous risk to the auto industry. As vehicles become more defined by software, and by over-the-air (OTA) upgrades, they will indeed increasingly resemble smartphones on wheels. This will dramatically change product development, vehicle sales and service and even the entire business model of many companies. Mark Wakefield, Global Co-Leader of Automotive and Industrial and Himanshu Khandelwal, Partner and Managing Director at AlixPartners, provide some insights.
