Electric vehicles are here — Is your marketing department ready?

Limited inventory, affordability challenges, reduced customer loyalty—we all remember the significant changes brought about by the pandemic. While these issues have started to dissipate, the automotive industry is now entering a new era as electric vehicles (EVs) take center stage. For as many opportunities as this next frontier creates, an equal number of challenges emerge. These headwinds include slowing sales velocity, EV prices that are still higher than ICE vehicles, and a noisy market saturated with new EV models.