Driving success in the automotive industry: Experian VP on data intelligence and market insights

"In The Driver's Seat" host Emma Hancock interviews Erik Hjermstad, the Vice President of Product Management at Experian Automotive. Erik offers guidance on optimizing data for strategic marketing decisions and discusses the importance of precision in reaching customers across various devices and channels. He also highlights how data intelligence can drive customers to the Service Drive and assist in actively marketing and finding buyers.