CDK Global’s Dealership Xperience unveiled by CMO: Elevating dealership efficiency

In this interview “In the Driver’s Seat,” host Emma Hancock speaks with Barb Edson, the Chief Marketing Officer at CDK Global. She sheds light on CDK’s transformative “Dealership Xperience” software platform, designed to enhance dealership efficiency and customer satisfaction. As the automotive industry adapts to change, Barb provides insights into the catalyst behind this innovative solution, what sets it apart from existing software, and whether it will replace traditional DMS.