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AI Takes the wheel: Revolutionizing controls in the automotive industry

Automotive control systems are essential for modern vehicles, managing everything from performance to safety. Traditionally fragmented and costly, these systems are now benefiting from AI-driven advancements, improving compatibility, efficiency, and standardization.

See the full findings from Cox Automotive’s 15th Annual Car Buyer Journey Study

Want to see the full findings and insights from the results of Cox Automotive’s annual Car Buyer Journey study?Celebrating 15 years of identifying shifting consumer behaviors and preferences, the results serve as a sightline for the automotive industry. Access the findings and insights to discover:

Learn how to drive brand loyalty by listening to vehicle owners: A report by LexisNexis® Risk Solutions

There have been many factors affecting the automotive market: supply chain shortages, high interest rates and increasing competition, just to name a few. To help you understand the ever-evolving demands and expectations of vehicle owners, LexisNexis® Risk Solutions has conducted a comprehensive study so you can be better equipped to enrich your relationship with them and enhance brand loyalty.

Explore the quick guide to FTC advertising compliance

Your ads could be a lawsuit waiting to happen.With the FTC cracking down hard on dealership advertising violations, even minor mistakes in your promotions could trigger five- to seven-figure fines. This quick guide helps your team spot dangerous pitfalls before your ads go live.Get clear, actionable tips to:

NVIDIA: Adoption of SPARK ushers in a new era in security-critical software development

Learn how NVIDIA tackled cybersecurity challenges by switching from C/C++ to SPARK, enhancing software security and reliability. This case study offers actionable insights for adopting SPARK to strengthen your defenses against cyber threats.

Adapting to new automotive business models with a unified system

The automotive industry is evolving at lightning speed. OEMs are selling directly to consumers, dealerships are transforming into mobility hubs, and traditional business models are being redefined.

Bracing for impact: Smart strategies to navigate rising US tariffs

With potential tariff hikes looming—some as high as 60% on Chinese imports—businesses must act now to protect their margins and supply chains. Roland Berger’s latest insights reveal actionable strategies to mitigate these risks, from HS/HTS code optimization and supplier diversification to pricing strategies and nearshoring investments.

Discover the secrets to developing and managing flexible, reliable test systems

Acselerant™ is a real-time control software designed for test engineers, lab managers, and data engineers who need reliable and adaptable test solutions. Built on NI™ LabVIEW and backed by ACS’ expertise, it offers deterministic performance, modular scalability, and seamless hardware integration.

New Cox Automotive study: The evolving consumer: How to meet the needs of car buyers

Providing a great experience for car shoppers—and one that ultimately boosts profits for you—is about having a solid understanding of consumers’ needs and wants.

Simplify OSHA reporting & stay complaint with KPA’s OSHA housekeeping checklist

OSHA reporting and recordkeeping can be complex, but non-compliance can lead to costly fines and increased liability for your dealership. KPA’s OSHA Reporting and Recordkeeping Checklist helps auto dealers navigate the process with confidence - ensuring accurate documentation, timely reporting, and compliance with OSHA’s stringent regulations.

Explore LexisNexis® Risk Solution’s new brand study

LexisNexis® Risk Solutions’ analysis determined that U.S. consumer automotive brand loyalty has increased in 2024, trending toward pre-pandemic baselines.

New Cox Automotive ebook: Let the power of data supercharge your fixed operations

Data has value across dealerships, including service departments—and the teams that make the most of this intel see better results in customer and employee satisfaction, ROI, and profitability.

Understand the importance of safely, effectively, and efficiently testing battery systems

The automotive industry is shifting towards electrification, transforming testing facilities from traditional combustion engine testing to battery and alternative fuel evaluations. This transition requires adapting outdated infrastructure to accommodate new technologies safely.

Key Findings From the Annual Cox Automotive Car Buyer Journey Study

In this webinar, Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, will provide the first look at the findings from the company’s 15th Annual Car Buyer Journey Study, a project led by her and her team.

Securing the future: How SPARK and ISO 26262 ensure safe autonomous vehicles

What makes autonomous vehicles truly safe? It all comes down to secure software. Discover how SPARK programming and ISO 26262 standards play a pivotal role in safeguarding the future of self-driving cars.

How Annata’s A365 powers automotive transformation: Success stories from Citroën, Renault, and Brimborg

Across the globe, businesses trust A365 to drive their digital transformation. From automakers to service centers, A365 empowers businesses to achieve better outcomes, improve efficiency, and meet the ever-evolving demands of the automotive industry.

See LexisNexis® Risk Solutions new report: Owner experience-design a personalized automotive customer journey

In today’s digital-first world, automakers need to go beyond the traditional customer journey to meet the evolving expectations of vehicle owners. By leveraging data and connected services, automakers can build long-term relationships that increase customer engagement and satisfaction. This guide reveals key strategies for creating a personalized ownership experience that drives customer loyalty.

Stay compliant & avoid costly fines with KPA’S OSHA top 5 for dealer eBook

Auto dealerships face unique workplace safety challenges, and OSHA compliance is non-negotiable. KPA’s OSHA Top 5 for Dealers eBook highlights the most common violations in the industry and provides actionable steps to protect your employees and business from costly penalties.

North America’s EV future: Delayed or redefined?

The latest Roland Berger Q1 2025 forecast reveals a shifting landscape for electric vehicle (EV) adoption in North America, driven by new regulatory changes under the Trump administration. Executive orders rolling back emissions standards and eliminating EV sales mandates are delaying the transition to battery electric vehicles (BEVs). Instead, automakers are turning to hybrid electric vehicles (HEVs) and plug-in hybrids (PHEVs) as a more gradual pathway to meeting emissions targets.

Optimizing Back Office Operations with Automation

By attending this webinar, you’ll see how automation can empower dealerships to ditch the manual work, leaving staff with more time to focus on high-impact strategic initiatives, which in turn will drive efficiency and consistency throughout your organization.

Unlock the power of AI in automotive business operations

AI is no longer a future concept—it’s a game-changer in the automotive industry today. From predictive maintenance to supply chain optimization, AI is driving efficiency, reducing costs, and transforming customer experiences.

LexisNexis® Risk Solutions new report on owner engagement: Understanding the foundation of strong customer connections

Discover how automakers can elevate their relationship with used vehicle owners by understanding their expectations and delivering tailored experiences. Learn key strategies to improve engagement, visibility and data management.

Avoid cost violations from the The F&I “Forbidden 20

How sure are you that your F&I team isn’t making costly mistakes?Even unintentional violations in your finance and insurance processes can cost your dealership tens of thousands of dollars per violation—and could trigger fraud investigations or forced contract buybacks. This guide outlines the 20 Forbidden F&I practices that every dealer should fear.

Battery industry at a crossroads: Innovation, competition, and uncertainty

The global battery industry is at a crossroads, facing intense cost pressures, shifting regulations, and increasing competition. The latest Battery Monitor 2024/25 from Roland Berger and RWTH Aachen University analyzes the entire battery value chain, from raw materials to recycling, highlighting key challenges and opportunities.

ACS Webinar – Transforming testing with Acselerant™ software

We hosted a 1-hour webinar showcasing how Acselerant software addressed industry challenges with advanced real-time control, unmatched system flexibility, and future-proofing solutions.

Mastering the appraisal: How to win more trade-ins and build customer trust

Join vAuto’s Patrick Janes and Kelley Blue Book’s Micah Tindor in this podcast to uncover appraisal variances, customer disconnects, and tips to secure the right inventor.

4 Strategies to Reduce Long Hold Times, Connect More Calls

In this webinar, Car Wars' experts Brett Spelker and Seth Harred will discuss key phone trends in the automotive industry and how your dealership can start 2025 strong.

Nearshoring: The smart move for resilient and sustainable manufacturing in uncertain times

Global supply chains are at a crossroads. After decades of relying on distant manufacturing hubs like China, businesses are rethinking their strategies amid rising geopolitical tensions, supply chain disruptions, and soaring costs. Enter nearshoring—a game-changing approach that brings production closer to home, offering resilience, cost savings, and environmental benefits.

How electrification is transforming R&D testing

The transition from Internal Combustion Engine (ICE) vehicles to Battery Electric Vehicles (BEVs) is a complex and costly challenge as manufacturers strive to meet ambitious zero-emissions mandates by 2040.

VinSolutions reveals the top 3 data challenges and how to overcome them

Data doesn’t have to be difficult. Learn how to empower your dealership staff to tackle their biggest data obstacles. This ebook reveals the top three data challenges faced in the automotive retail industry and provides ways your team can turn data into a competitive advantage.

Ensuring automotive software safety: How formal verification and ISO 26262 reduce risk and recalls

This article discusses the increasing complexity of software in the automotive industry and the resulting safety challenges. It highlights the importance of the ISO 26262 standard for functional safety and the benefits of formal verification methods, particularly the SPARK language and tool suite.

Driving the future: How AI Agents will revolutionize the automotive industry

AI-Agents are reshaping the automotive world—are you ready? Explore how Annata’s Agents are streamlining processes and driving operational excellence.

Learn How Auto Dealerships Can Leverage AI for Success

By joining this discussion, you’ll learn how the right customer relationship management (CRM) platform, innovative automation and AI-driven tools are helping dealers change the entire culture of their dealerships.

Memory safety showdown: How Ada, SPARK, and Rust secure critical software

Explore how Ada, SPARK, and Rust address critical memory safety challenges in this whitepaper from AdaCore. Memory safety issues account for over 70% of security vulnerabilities in major tech systems, making robust solutions essential. This paper discusses common bugs like out-of-bounds writes and null pointer dereferences, and demonstrates how the unique features of these programming languages significantly reduce risks and enhance system reliability. Discover how adopting these memory-safe languages can fortify your software against pervasive security threats, enabling you to develop complex systems with greater confidence and security.

Avert dealership fines: 16 Rules and regulations your F&I department’s on the hook for

Is your F&I team following the rules—or putting your dealership at risk?Auto dealerships are under growing scrutiny from federal regulators like the FTC and state attorneys general. Failing to follow key rules in your F&I department can lead to crippling fines, lawsuits, and even criminal charges.

How to revolutionize automotive operations with a future-ready cloud solution

Need a smarter way to manage your automotive business? A365 integrates everything you need in one platform—from pre-sales to aftersales.

BMW Group: Accelerating an ERP transformation and a move to the cloud with a migration factory approach

In a groundbreaking move to modernize its ERP infrastructure, BMW Group is embracing SAP’s RISE with SAP S/4HANA Cloud Private Edition. With the “migration factory” approach, BMW is setting new standards for speed and innovation, aiming to complete the transformation in record time.

The US election and the automotive ecosystem

One of the most impactful presidential elections in United States history is scheduled for November 5, 2024. In this special report, S&P Global Mobility looks at issues specific to the auto industry and how various outcomes may change (or not change) the bigger picture. These include 2028+ federal emissions and fuel economy regulations, Inflation Reduction Act funding, Mainland China sourcing tariffs, the USMCA, and more. Download the report to read our full analysis.

How Top 5 Auto Industry Predictions for 2025 Could Impact Dealerships

In this webinar, Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, will provide an insightful and practical step-by-step blueprint for navigating the upcoming year. FREE

Raising Rooftop Results to Optimize Your Dealer Group’s Performance

This webinar will showcase research-based best practices for performance and process improvements that progressive dealer groups use to more consistently align decision-making at individual rooftops with the group’s overall strategic objectives. FREE

AI in Automotive: Insights and Innovations

The AI in Automotive: Insights and Innovations 2024 Study took feedback from nearly 250 North American executives and department heads of automotive dealerships to understand how all things AI are perceived in the auto retail industry and how their outlooks have changed since our 2023 AI survey.

5 Steps to Maximize Efficiency and Effectiveness When Texting Customers

Your customers are not only seeking but demanding seamless and efficient communication with your dealership staff. With more customers turning to texting as their preferred method of communication, it’s imperative your dealership both adapts and excels in this evolving trend.

Accelerating Growth: Maximizing Revenue from Purchase to Aftersales

The automotive industry is evolving rapidly, with emerging trends like shared mobility, connectivity services, and feature upgrades driving transformative change. Accelerating Out of the Curve: Capturing More Revenue from Purchase to Aftersales, offers a strategic roadmap to help you stay ahead.

Urban Science’s Q3 Electric vehicle sales report

This electric vehicle retail sales report features Urban Science’s proprietary 2024 sales insights through September 30, 2024, for the battery electric vehicle (BEV), plug-in hybrid electric vehicle (PHEV) and hybrid electric vehicle (HEV) segments, and state-level sales insights for the nation’s top five states for electric vehicle retail sales volume.

Drivers Embrace Voice Generative AI as Automakers Strive to Lead

Exclusive data from SoundHound AI shows drivers are ready to embrace voice generative AI (VGAI)—and pay for it. The report also uncovers how automakers can recapture cockpit dominance from device manufacturers.

4 Strategies to Maximize Sales from Inbound Calls

In this webinar, Car Wars’ sales experts Alex Martinez and Tanner Olson will discuss four strategies for maximizing sales opportunities from inbound calls, based on the company’s in-depth analysis of thousands of dealership phone calls. FREE

Stay Competitive in 2025: 8 Consumer Patterns You Need to Know

The automotive industry is transforming fast. To help you keep up, Podium surveyed over 800 consumers, uncovering what truly matters to today’s buyers.

Automotive outlook 2040: Pace yourself for the marathon ahead

The automotive sector is accelerating toward a future shaped by four megatrends: Polarization, Automation, Connectivity, and Electrification (PACE). Explore the game-changing shifts and uncover what lies ahead for the industry through 2040.

Implementing tools and training for dealership excellence

Is your dealership running at peak performance? Having the right tools and a well-trained team can make all the difference. Here’s how you can rev up your results.

How OEMs and Dealers Can Turn Auto Recalls Into Opportunities

Navigating the surge in auto recalls presents both challenges and opportunities for OEMs and dealers in the U.S. The rise in safety issues has highlighted the need for quick action, but there’s also potential for growth.

Proven strategies to safeguard your inventory

Dealerships today face increasing risks from vehicle theft, which can hurt both your profits and your reputation. This report outlines the latest trends in dealership theft and offers practical solutions to help you protect your assets and provide value and peace of mind to your customers. Learn how to reduce losses and always stay a step ahead of evolving theft techniques while protecting your business.

Overcome 3 Data Challenges Holding Back Your Dealership

Using data intelligently can help any dealership improve its results in key areas, and the more you use data, the more useful it gets. But with many dealers facing real-time lag, conflicting data, and low data quality, using data effectively is sometimes easier said than done.

Future Proofing for automotive companies: How to navigate successfully in the dynamic world of mobility

The automotive industry is racing into a new era of mobility, moving beyond the traditional business model of car design, manufacturing, sales, servicing, and finance. Megatrends like connectivity, autonomous driving, and electrification, coupled with changing customer preferences, are rapidly reshaping the industry and the world of mobility.

Transforming service centers

Service centers today face the challenge of enhancing efficiency, boosting revenue, and delivering exceptional customer experiences. Achieving these goals requires a strategic approach focusing on innovation and integration, enabling service centers to transform their operations fundamentally.

2024 Assurant US EV Consumer Study

Today, the EV market is in flux as demand falls short of ambitious industry expectations. But dealership inventory — and revenue opportunities — are still growing. Those that incorporate effective EV selling strategies sooner stand to increase profits and customer loyalty. Our team is keeping tabs and keeping you informed.

A BMW Parts Manager’s Journey to Becoming a King of Volume

Anthony Blubello, Parts Manager at BMW of West Chester, transformed his department into a $2M online parts sales powerhouse by partnering with RevolutionParts. Using their tools, he simplified inventory management, cleared out aging parts, attracted national traffic, and built a loyal customer base of BMW parts shoppers.

Top 5 Takeaways from the 2023 Car Buyer Journey Study

Cox Automotive's 2023 Car Buyer Journey Study reveals key consumer trends. With nearly 3,000 respondents, the study highlights that vehicle ownership remains strong, with rising demand for multiple cars.

Designing energy-efficient EVs

Mobility and transportation have become integral parts of our daily lives. For this reason, this sector is crucial in achieving climate protection goals, especially when it comes to reducing greenhouse gas emissions such as CO2 and NOx, as well as particulate matter emissions.

Reimagining the Car Buying Experience with an Innovative Online Retail Solution

Point B helped their automotive customer navigate shifting purchase preferences with an innovative, digital retail program that transformed the buyer’s journey. Learn how their solution expanded sales capabilities and insights, driving $40M in new vehicles sales.

5 Data-Backed Phone Skills Strategies to Win More Deals

Using Car Wars advanced AI-fueled Mystery Shop solution, Car Wars' data analysts conducted research on thousands of Mystery Shopped dealership calls to analyze communication trends across all OEMs and states to enhance phone communication strategies. Check out this study to ensure your team is owning call communication and boosting performance.

Master the Logistics of Handling, Servicing and Storing EV Batteries

Handling and managing electric vehicle (EV) batteries involves complex logistics – and is a crucial but often overlooked aspect of the EV industry. As the demand for EVs grows, so does the challenge of transporting, storing and servicing heavy and hazardous batteries. This webinar will delve into the cost implications of these logistics, including specialized equipment, handling procedures and reverse logistics for battery repairs and recycling. It also will highlight strategies for optimizing battery life-cycle management, reducing operational costs and ensuring safetycompliance.

Why the CARS Lawsuit Won’t Stop the FTC

A new rule enacted by the Federal Trade Commission (FTC) is revolutionizing the way that dealerships advertise and sell vehicles. The FTC says the Combatting Automotive Retail Scams (CARS) rule, commonly referred to in the auto industry as the Vehicle Shopping Rule (VSR), adds transparency to the car-buying and leasing process by making it clear that certain deceptive sales practices are illegal. Even though the new rule is being challenged in court by the National Automobile Dealers Association and the effective date of implementation has been postponed, some dealerships already are implementing many of its basic concepts.

Best Strategies for a Seamless Transition to EV Infrastructure

The transition to an electric vehicle (EV) future presents both significant challenges and exciting opportunities for dealerships. As the automotive industry shifts toward electrification, understanding the key factors influencing EV infrastructure is essential for dealerships looking to stay ahead in this evolving landscape. From planning and installation to management and long-term success, Future Energy's experts are here to guide you every step of the way. With their comprehensive approach to energy management, they help dealerships make informed decisions and ensure a seamless transition to EV infrastructure that meets both current needs and future demands.

U.S. Election: Calculating the Impact on the Automotive Ecosystem

As the presidential election approaches, uncertainty looms over the automotive industry. Significant shifts in policy – including regulations, incentives and tariffs – could be coming, depending on election outcomes. So how can businesses prepare for what's next? In this 20-minute webinar, S&P Global Mobility experts will explain how you can assess the potential impact of different election scenarios on your company and the automotive industry. You’ll leave this webinar with a clear and actionable strategy for leveraging S&P Global Mobility data and insights to understand business risks and opportunities.

5 Ways To Win Customers Before They Visit a Showroom

Captivating potential car-buying customers before they even set foot on your dealership lot is an essential part of the sales process. In this webinar, Dan Watkins, the Communications and Business Development Manager at Principle Automotive Group, will dive into how to win over customers before they even talk to salespeople. Watkins has compiled more than 18 years of industry experience and presided over an extraordinary period of growth at Principle Auto, including a 91-percent increase in overall star ratings on internet-review platforms.

How Dealers Can Overcome the Three Biggest Data Challenges

Data can really help things get done at a dealership. But while most dealers have access to data insights from a dashboard or reporting tool, most are dissatisfied with the insights they receive from vendors. And when dealers aren’t satisfied with or confident about data or insights, they’re less likely to use the information. The upshot? They can miss opportunities to improve staff efficiency and the overall customer experience. However, dealers that can identify why they are.

DTS AutoStage: The Future of Content-First Entertainment in the Car

DTS, a leader in entertainment technology for over 30 years, recently conducted a survey with over 3,000 respondents about how they consume entertainment in the car. In this webinar, our experts will review key findings from the study regarding in-vehicle audio, video and gaming engagement.Tune in to stay ahead of shifting consumer trends and ensure your brand delivers on expectations around in-car entertainment.

Learn How Compelling Content Influences Automotive Shoppers

Today's consumers face an overload of information, making their car-buying decisions tougher. Did you know that 78% of shoppers start their journey without a specific vehicle in mind? They rely on engaging videos, informative articles and trusted reviews to guide their choices. Join us for a webinar on how auto-related content influenced the purchase decisions of over 2,260 new-vehicle buyers. Whether it's learning about electric vehicles or researching award-winning SUVs, content is the key to capturing their interest and driving their decisions.

Back to Basics: New Data on What Works for Selling Cars

The automotive retail industry is normalizing. This is a refrain heard frequently these days from both dealership leaders and others within the industry. Unfortunately, what was normal a few years ago is shockingly new to many dealership employees, which creates unease both in the ranks and at the top. In this webinar, a CDK expert will reveal new research that explains how the tried-and-true aspects of car selling are not only still relevant, but remain crucial for today’s car buyers – even the youngest among them.

Breaking Silos: Deskless Worker Solutions for Automotive Operations

In today’s fast-paced automotive industry, enhancing customer experiences and streamlining operations are more critical than ever. This webinar from Point B provides an insightful discussion on the transformative power of deskless worker solutions to create seamless experiences for both employees and customers.

Achieve F&I Success Despite Evolving Market Challenges

The automotive industry continues to navigate the many challenges posed by increased transaction costs, inflation and changing consumer expectations. Dealerships and their finance-and-insurance (F&I) operations must adopt new strategies as vehicle prices and financing costs remain high, which impacts the affordability of vehicle-protection products. Today’s informed consumers now seek a transparent and value-driven car-buying experience, which affects the F&I process. This informational webinar will show you how to succeed in this changing and challenging environment.

3 High-Impact Phone Skills Trending Across OEMs and States

In today’s competitive automotive landscape, every qualified phone lead you generate matters. But many dealership sales teams struggle to effectively communicate with customers and overcome common objections. Poor phone skills lead to missed sales opportunities, diminished customer trust and lost revenue. Through an in-depth analysis of thousands of dealership phone calls, Car Wars has developed actionable insights into distinct phone skills that directly contribute to higher conversion rates.In this webinar, Car Wars’ experts Jennifer McCracken and Hayden Baechle will discuss three phone skills that salespeople must master to win more deals: collecting contact information, utilizing proven sales tactics and optimizing appointment requests.

Understand the Impacts of New Hazardous Waste Regulations

Understanding the U.S. Environmental Protection Agency’s Generator Improvements Rule (GIR), which governs how businesses manage\/dispose of hazardous waste, is crucial for staying environmentally compliant and protecting your business. During this webinar, Stephany Birkholz, a regulatory project manager at KPA, will break down the latest GIR updates, explaining what they mean for your day-to-day operations and how you can easily integrate these changes into your business. She will explain clear and actionable steps you can take to manage hazardous waste without stress – and keep your business environmentally compliant.  

Boost Dealership Performance With Machine-Learning Insights

In today's challenging auto-retail market, dealers are in savings mode, struggling to hold gross profits while navigating tight profit margins. Effective inventory management has never been more crucial. In this webinar, an expert from Lotlinx will delve into how you can manage inventory more efficiently, as well as explain the transformative power of machine learning.

Be OSHA Ready: The Ultimate Guide to Inspection Success

Join this comprehensive on-demand webinar designed for automotive dealers to master OSHA inspection preparation. Led by John Tracy, EHS Solutions Manager at KPA, this session offers essential guidance for navigating Occupational Safety and Health Administration (OSHA) inspections. With years of expertise in Environmental Health and Safety (EHS) solutions for the automotive industry, John will help you understand OSHA's inspection priorities and triggers, as well as employer and employee rights and responsibilities.

DTS Connected Car Entertainment Trends Report

DTS, a leader in entertainment technology for over 30 years, recently conducted a survey with over 3,000 respondents about how they consume entertainment in the car. In this webinar mini-session, DTS experts will review key findings from the study regarding in-vehicle audio, video and gaming engagement.

Why Many Dealers Aren’t Very Enthusiastic About EVs

Dealers generally aren’t optimistic about the current state – or even the future of – electric vehicles (EVs). That’s the conclusion of a CDK survey of dealership leaders in every type of market across the United States, aimed at gathering their perspectives of EVs. More than three out of five dealers said they feel pessimistic about the future of EVs when it came to the health of their business. And they say their customers aren’t interested in EVs, either. In this webinar, you’ll learn why dealers feel so pessimistic, and how important dealerships truly are in EV adoption.

Elevated Intelligence: CallRevu Acquires TotalCX

Hear CallRevu CEO Ben Chodor discuss this groundbreaking acquisition, uniting CallRevu's and TotalCX's call monitoring analytics solutions. Ben, along with TotalCX founders Jack Behar and Gary Graves, will share their strategic vision and the transformative potential of this acquisition for the retail automotive industry.

Five Customer-Texting Errors That Dealers Should Avoid

Many dealerships miss out on potential sales because they don’t follow crucial best practices for texting customers. When done correctly, texting customers results in improved response times, more personalized communication and a measurable uptick in sales. But dealers that fumble the phone and handle text messages incorrectly can bleed prime revenue opportunities. As customers’ communication preferences expand, dealers must ensure their teams are fully equipped to expertly handle customer text messages. In this webinar, Car Wars’ experts Seth Harred and Jennifer McCracken will discuss five common texting mistakes dealerships need to avoid. They will cover everything dealers need to know, from properly using text-enabled tracking lines to appropriate response times and more.

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