Marketing
Mexico’s leadership is playing nice with the Trump administration on tariff negotiations. Mexico hasn’t retaliated against President Donald Trump’s tariffs. Our northern neighbor, Canada, hasn’t been so cordial.
Ineos Automotive will finally expand its U.S. product lineup with the spring arrival of the Quartermaster pickup. The startup also plans to spend more on marketing.
Car buyers won’t be the only ones feeling the pain from new automotive tariffs. They could lead to a pullback in automotive marketing spending, potentially affecting agencies, and ad sellers.
With new U.S. tariffs to take effect in two days, management upheavals at several automakers, Nissan’s worsening finances and all the routine drama in this industry, April Fools' jokes just don’t feel right.
VW’s Microbus of the 1960s, the predecessor to the ID Buzz, played a key role in the creation of the popular dog toy in 1976.
After striking a deal to become a presenting sponsor of the 50th anniversary season of “Saturday Night Live,” Volkswagen had the opportunity to make custom content with the show.
The federal funds rate target range will remain 4.25 to 4.5 percent.
Genesis Motor America hired Circana executive Amy Marentic as its new CMO as Hyundai’s luxury brand looks to continue sales momentum and market share gains.
In this week’s edition of Automotive News, we take a deep look at incoming CEO Ivan Espinosa’s long to-do list at Nissan and the sizable obstacles blocking the Japanese carmaker's road to quick recovery.
The General Motors-backed Cadillac entry will become Formula One’s 11th team next year after securing formal approval from the commercial rights holders and governing FIA.
