Director of Judging
Bill Sharfman has been director of judging of the Automotive News PACE Awards since their inception. He is principal of Sharfman & Co., New York, consulting strategists, with clients in the United States and overseas, providing action plans and counterintuitive thinking for change and competitive advantage in organization, planning, marketing and communications. A former motorcycle racer, he has taught at Columbia University, and was previously senior vice president- strategic planning for J. Walter Thompson USA. He has been a contributing writer for Automobile Magazine and contributing editor (automotive) for Las Vegas Life. He has also published in International Management, Advertising Age, Autoforum, Marketing Review, Self, Ad., Minnesota Review, Porsche Panorama, Media Info, The Car Connection, Brandweek, Driver/Education, and Automotive News, and has appeared on radio, TV, and at numerous conferences. He is a regular on the long-running Autolab radio broadcast on Saturdays.