Retail

Subscriptions can be plus for dealers, panelists say

Panelists at the Tuesday event, from left to right: Mike Ramsey, research director in Gartner's CIO Research Group, Mobiliti CEO Chance Richie, automotive dealer principal Ryan LaFontaine, and Joe George from Cox Automotive, (Angelina Czarnecki)
September 26, 2018 05:00 AM

DETROIT -- As more dealers try their hand at vehicle subscriptions, Mobiliti CEO Chance Richie urges them to think of a subscription as a standalone profit center rather than a lead generator for other revenue streams.

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