Citroen shapes international brand identity

TURIN — Citroen CEO Linda Jackson laid out a road map for the reinvention of the French automaker shortly after being named to her post in 2014. Four years later, Citroen's core model strategy is on track, with five new vehicles, including successful global launches of the C3 Aircross and C5 Aircross, Citroen's first SUVs. Richard Meyer, 53, the brand's future product planning director, is focused on the effort to update Citroen's portfolio. He spoke with Automotive News Europe Correspondent Peter Sigal during the Automotive News Europe Congress here about the brand's next steps.