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Millennials are design, technology change agents

Pom Malhotra: "The access to information that they (millennials) have in the rest of their life needs to be there in the car as well." (GREG HORVATH)
UK
By:
Urvaksh Karkaria
July 30, 2018 05:00 AM

TRAVERSE CITY, Mich. -- The auto industry is adjusting to a new customer who is expected to change how vehicles are designed, marketed and sold.

Featured Stories

How Trump’s compounding tariffs impact the auto industry
How Trump’s compounding tariffs impact the auto industry
Tariff threat likely spooked consumers and drove March, Q1 U.S. sales gains
Tariff threat likely spooked consumers and drove March, Q1 U.S. sales gains
Tariffs to strike top of the market with import-heavy luxe brands targeted
Tariffs to strike top of the market with import-heavy luxe brands targeted
Akio Toyoda says size not solution in warning about auto industry consolidation
Akio Toyoda says size not solution in warning about auto industry consolidation

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