Subscribe
Marketing

Nissan worked backwards to create the first ad for Kicks

ES
By:
E.J. Schultz
July 13, 2018 05:00 AM

When creating the first U.S. ad for the new Kicks subcompact crossover, Nissan and ad agency TBWA ChiatDay New York did not start with a script -- they went straight to the soundtrack.

Featured Stories

Murky math: As auto parts cross borders, a bookkeeping nightmare unfolds
Murky math: As auto parts cross borders, a bookkeeping nightmare unfolds
U.S. steel, aluminum tariffs mean higher costs for automakers and suppliers
U.S. steel, aluminum tariffs mean higher costs for automakers and suppliers
Dealership service scores high in latest J.D. Power study as Porsche, Subaru lead brands
Dealership service scores high in latest J.D. Power study as Porsche, Subaru lead brands
VW ‘needs time’ to boost U.S. production to offset tariffs, will wait and see for now
VW ‘needs time’ to boost U.S. production to offset tariffs, will wait and see for now

Latest News

VW brand postpones profitability target by three years
How Porsche will reboot after EV struggle, stock slump
Canada’s Hillcrest Energy aims to flip switch on EV power electronics, saving automakers money
Dealers still positive about service and parts, Cox survey shows
Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards
Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions
TikTok’s new auto ads — what car brands and dealerships should know
Behind Jeep’s Harrison Ford Super Bowl ad
Staying current is easy with newsletters delivered straight to your inbox.