Automakers

Cimarrons, class and 'how I roll': De Nysschen riffs, quips

Johan de Nysschen, on Cadillac's new naming system, which started with the all-new CT6 luxury sedan: "Every armchair marketing expert has ten opinions to share. Fortunately, I do not determine strategy based on the unfiltered observations of people who do not have a 360-degree understanding of the problem." (BLOOMBERG)
April 18, 2018 05:00 AM

Johan de Nysschen, the ousted head of Cadillac who helped Volkswagen AG's Audi brand achieve U.S. prominence a decade ago and later steered Infiniti, has been one of the auto industry's most outspoken executives. Here's a look at some of his memorable quotes through the years.

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