A huge ahoy!
It's anchors aweigh for three Kia dealerships in Florida that build repeat business by giving sales-event customers a free cruise aboard a luxury liner.
Billy Fuccillo doesn't do anything small, including sales promotions. The owner of Fuccillo Automotive Group has raised his own marketing bar with a behemoth of a promotional event: a free, six-day cruise for every customer who buys or leases a Kia from one of his Florida Kia stores during an annual late-winter sales event.
