Mazda dealers promised ad blitz in April

Mazda CX-3 sales in the U.S. are up 6 percent to 2,609 units through February. Dealers were told that five of the six vehicles now in U.S. showrooms will receive major overhauls in the next 18 months.

March 24, 2018 05:00 AM

LAS VEGAS -- Mazda will roll out a major advertising campaign to reposition the brand after talking with dealers who feel its marketing has been lackluster in recent months and the marque is losing its connection with consumers.

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